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IIAW InsurCon2018 Exhibitor
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INCLUDES TWO FREE FULL CONVENTION REGISTRATIONS! 8' x 10' Booth Includes: 8' draped/skirted table, 8' backdrop with 3' sidewall drapes, company sign, two chairs, wastebasket.

5/8/2018 to 5/9/2018
When: Convention Dates: May 8-9, 2018
Showcase Hours: May 9th, 3:15 pm - 5:45 pm
Where: Madison Marriott West
1313 John Q Hammons Drive
Middleton 53562
United States
Contact: Kathy Paulson

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Exhibitor Information


WELCOME EXHIBITORS! We invite you to conduct business with Wisconsin's finest independent insurance agents in a welcoming, energized and dynamic atmosphere. The IIAW understands that agents and carriers alike are continuously on the lookout for fresh perspective and new ideas. Keeping those needs in mind, the IIAW has designed an event experience within our InsurCon2018 that you will not want to miss! Enjoy a relaxed atmosphere as you network and engage with like-minded professionals.  

We have enjoyed outstanding participation in the past and this year will be no exception. Last year's event was a roaring success and we expect our 2018 event to engage an estimated 500 participants. We are excited to host our many familiar exhibitors along with the new companies that offer valuable products and services to our members! Reserve your booth today! All open booths, including those marked with a "P" are available to reserve.


We would like to take this opportunity to thank our Exclusive Company Sponsors for hosting the main event, speakers and evening entertainment.


The friendly Madison Marriott West is the premier destination for the IIAW's superior annual convention.  As one of the largest convention centers in Wisconsin, this state-of-the-art location is ideal for hosting independent insurance agents, company carriers and industry supporters. Join us for the IIAW InsurCon2018!




With the continued success of the one-day format, this year's event will again follow suit. Our goal is to provide exhibitors maximum exposure and quality time to visit with clients and prospects while attempting to accommodate your busy schedules.Our long list of vendors had suggested that our previous two-day format was a daunting time commitment.  The exhibit hall, in the popular Marriott Convention Center, is located in the heart of all convention general sessions and social events. All daytime activities will take place here, affording you supreme publicity and easy visitor access to your booth.


The showcase will open on Wednesday, May 9th at 3:15 p.m., following InsurCon2018's kick-off sessions. An all-inclusive booth layout design will provide exhibitors a fantastic opportunity to visit with all attending agents. Booths will remain open until 5:45 p.m. Drawings for exhibitor-provided door prizes will take place during these hours in the exhibit hall. The combination of IIAW promo activities, and the opportunity to win cash prizes throughout the show, will be an excellent incentive for all agents to remain in the hall and visit with you.


As always, maximum exposure for you, your products and your services is our ultimate objective. This is why our exhibit hall is among the largest and most successful in the nation.




Booths are 8' x 10' and include one 8' skirted table, one 8' backdrop with 3' side drapes, company sign (if requested on registration form), two chairs and wastebasket. The entire exhibit area is carpeted. All other equipment, including electrical service, telephone/internet hook-up, additional chairs, carpeting, drayage, booth cleaning, etc., must be ordered using the appropriate form in the Exhibitor Packet accessed above. Please examine the contents of the kit carefully and order your special needs and services in advance of the convention, following the instructions on each form.




The price for each booth is $850 for IIAW members and $950 for non-members. This fee includes two full Convention passes! Each pass permits admission into all Convention sessions, events and activities, May 8-9. Everyone must have a badge to enter InsurCon2018.


Additional attendee registrations may be purchased on the Exhibitor Registration page, accessed above.


If necessary, cancellation requests must be received at least four weeks prior to IIAW's InsurCon2018 convention. Any refunds will incur a $100 processing fee. Cancellations with less than four weeks advance notice will not be eligible for a refund.



Continued this year are the IIAW's additional sponsorship opportunities. These sponsorship opportunities are the perfect alternative to company hospitality hours. Please see the sheet above for all sponsorship options and do not hesitate to contact us with any questions!


Please note: Additional sponsorship opportunities must be purchased via the Exhibitor Booth Registration under Related Products.



Booths will be assigned on a first-come, first-serve basis. Please indicate the number of booths you wish to reserve and your top three booth number choices (for each booth purchased) on the Exhibitor Registration page accessed above. Please note that any booths marked with a "P" are no longer reserved and open on a first-come, first-serve request. Also, additional booths must be purchased via the Additional Booth Registration under Related Products. Each booth registration includes two full Convention passes! We will make every attempt to honor your request. However; we reserve the right to relocate your booth if special circumstances arise.

The booth assignments will be posted to our Website homepage,




The Marriott provides street level access to their convention center. The loading doors open directly to the exhibition area. Your ingress should be very easy, and free parking is available. The exhibitor packet will provide instructions regarding advance shipping and receiving. Your booth will be ready for set-up at 7:00 a.m. on Wednesday, May 9th. The Convention Showcase closes at 5:45 p.m. and all booths must be dismantled and the convention center cleared by 7:00 p.m.


Be sure to join us for this year's InsurCon2018 Bash for an evening of networking and entertainment sponsored by IIAW's Exclusive Company Sponsors. Our event begins at 9:00 p.m.


Wednesday, May 9th


                                           7:00 a.m.  -  3:15 p.m.   — Set-Up

                                           3:15 p.m.  -  5:45 p.m.   — Exhibit Hall Open

                                           5:45 p.m.  -  7:00 p.m.   — Egress




Exhibitors and companies are invited to award door prizes for registered and in-attendance agents. Door prizes will be presented during InsurCon2018 hours. You may either select your own winner(s) from cards deposited at your booth or have the IIAW award your prize from a random drawing of registered agents.


If your company is interested in providing a super door prize, please contact the IIAW immediately so we can prominently recognize your donation on convention publicity and signage. We welcome and encourage all of our exhibitor and insurance company friends to join the excitement at the Convention Showcase.




The IIAW InsurCon2018 headquarters is the Madison Marriott West, 1313 John Q Hammons Drive, in Middleton, WI. Please visit the Marriott website for detailed directions.


The IIAW room block rate is $145. Book your group rate for the Independent Insurance Agents of Wisconsin InsurCon2018. Please mention that you are attending the Independent Insurance Agents of Wisconsin InsurCon2018 to receive the group rate. Rooms are available for the evenings of May 8-9. Please refer directly to the Marriott for full reservation and cancellation policies.

  • Madison Marriott West - IIAW's Room Block is SOLD OUT



Complete your Exhibitor Registration to reserve your space on May 9, 2018.


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