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2017 IIAW Annual Convention Exhibitor Registration
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2017 IIAW Annual Convention Exhibitor Registration

INCLUDES TWO FREE FULL CONVENTION REGISTRATIONS! 8' x 10' Booth Includes: 8' draped/skirted table, 8' backdrop with 3' sidewall drapes, company sign, two chairs, wastebasket.

5/3/2017 to 5/4/2017
When: Convention Dates: May 3-4, 2017
Trade Show Hours: May 3rd, 4:30 - 8 PM
Where: Madison Marriott West
1313 John Q Hammons Drive
Middleton 53562
United States
Contact: Katie Goswitz

Online registration is closed.
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On-site registrations welcome! Join us May 3rd at the Madison Marriott West!









Exhibitor Information


WELCOME EXHIBITORS! We invite you to conduct business with Wisconsin's finest independent insurance agents in a welcoming, energized atmosphere. The IIAW understands that agents and carriers alike are continuously on the lookout for fresh perspective and new ideas. Keeping those needs in mind, the IIAW has designed an event experience within our Convention Showcase that you will not want to miss! Enjoy a relaxed, evening atmosphere with food and beverages available throughout the Showcase as you network and engage with like-minded professionals. Experience the lights, sounds, and cityscape of a New York City night, brought to you by Logan Productions. 

We have enjoyed outstanding participation in the past and this year will be no exception. Last year's event was a roaring success and we expect our 2017 event to engage an estimated 700 participants. We are excited to host our many familiar exhibitors along with the new companies that offer valuable products and services to our members! Our 2016 Convention Showcase sold out and we expect 2017 to follow suit - reserve your booth today!


The friendly Madison Marriott is the premier destination for the IIAW's superior annual convention.  As one of the largest convention centers in Wisconsin, this state-of-the-art location is ideal for hosting independent insurance agents, company carriers and industry supporters. Join us for the 2017 IIAW Annual Convention!



With the continued success of the 2016 Convention Showcase's one day format, this year's event will again follow suit. Our goal is to provide exhibitors maximum exposure and quality time to visit with clients and prospects while attempting to accommodate your busy schedule and our long list of vendors had suggested that our previous two-day format was a daunting time commitment.  The exhibit hall, in the popular Marriott Convention Center, is located in the heart of all convention general sessions and social events. All daytime activities will take place here, affording you supreme publicity and easy visitor access to your booth.

The trade show will open on Wednesday, May 3rd at 4:30 p.m., following the Convention's kick-off sessions. An all-inclusive booth layout design will provide suppliers a fantastic opportunity to visit with all attending agents, guaranteeing your exposure. Booths will remain open until 8:00 p.m. Drawings for exhibitor-provided door prizes will take place during these hours in the exhibit hall. The combination of IIAW promo activities, opportunity to win cash payouts throughout the show, and food and beverage options throughout the Convention Showcase will be an excellent incentive for all agents to remain in the hall and visit with you.

As always, maximum exposure for you and your products and services is our ultimate objective. This is why our exhibit hall is among the largest and most successful in the nation.


Booths are 8' x 10' and include one 8' skirted table, one 8' backdrop with 3' side drapes, company sign (if requested on registration form), two chairs and wastebasket. The entire exhibit area is carpeted. All other equipment, including electrical service, telephone/ Internet hook-up, additional chairs, carpeting, drayage, booth cleaning, etc., must be ordered using the appropriate form in the Exhibitor Packet, accessed above. Please examine the contents of the kit carefully and order your special needs and services in advance of the convention, following the instructions on each form.


The early bird price for each booth is $850 for IIAW members and $950 for non-members prior to April 1st. Registration increases by $50 on March 1st! This fee includes two full Convention passes! Each pass permits admission into all Convention sessions, events and activities, May 3-4. Everyone must have a badge to enter the Convention Showcase.

Additional attendee registrations may be purchased on the Exhibitor Registration page, accessed above. This $199/$249 registration fee permits admission to all Convention events!

If necessary, cancellation requests must be received at least four weeks prior to the IIAW Annual Convention and refund will incur a $100 processing fee. Cancellations with less than four weeks advance notice will not be eligible for a refund.


NEW this year are the IIAW's additional sponsorship opportunities. These sponsorship opportunities are the perfect alternative to company hospitality hours. Please see sheet above for all sponsorship options and do not hesitate to contact us with any questions!

Please note: Additional sponsorship opportunities must be purchased via the Exhibitor Booth Registration under Related Products.


Booths will be assigned on a first-come, first-served basis. We will assign preferred booth spaces to those who register early. Please indicate the number of booths you wish to reserve and your top three booth # choices (for each booth purchased) on the Exhibitor Registration page, accessed above. (See 2017 Convention Showcase Booth Layout & Availability doc.) We will make every attempt to honor your request. However, we reserve the right to relocate your booth if special circumstances arise.

Please Note: Additional booths must be purchased via the Additional Booth Registration under Related Products. Each booth registration includes two full Convention passes!

Booth assignments will be posted to our Website homepage,, two weeks prior to the convention.


The Marriott provides street level access to their convention center. The loading doors open directly to the exhibition area. Your ingress should be very easy, and free parking is available. The exhibitor packet will provide instructions regarding advance shipping and receiving. Your booth will be ready for set-up at 8:00 a.m. on Wednesday, May 3rd. The Convention Showcase closes at 8:00 p.m. and all booths must be dismantled and the convention center cleared by 11:00 p.m.

Be sure to join us for continued networking at this year's Convention Evening Entertainment beginning 8 p.m. in the Marriott Ballroom!

Wednesday, May 3rd      8:00 a.m. - 4:00 p.m.   — Set-Up

                                            4:30 p.m. - 8:00 p.m.   — Exhibit Hall Open

                                            8:00 p.m. - 10:00 p.m. — Egress


Exhibitors and companies are invited to award door prizes for registered and in-attendance agents. Door prizes will be presented during Convention Showcase hours. You may either select your own winner(s) from cards deposited at your booth or have the IIAW award your prize from a random drawing of registered agents.

If your company is interested in providing a super door prize, please contact the IIAW immediately so we can prominently recognize your donation on convention publicity and signage. We welcome and encourage all of our exhibitor and insurance company friends to join the excitement at the Convention Showcase.


The IIAW 2017 Annual Convention headquarters is the Madison Marriott West, 1313 John Q Hammons Drive, in Middleton, WI. Please visit the Marriott website for detailed directions.

The special IIAW room rate is $139 for all rooms. Book your group rate for the Independent Insurance Agents of Wisconsin 2017 Convention. Please mention that you are attending the Independent Insurance Agents of Wisconsin (IIAW) Convention to ensure group rate. Rooms are available for the evenings of May 2-3. Please refer directly to the Marriott for full reservation and cancellation policies.


Rooms within the IIAW's room block at the Marriott are SOLD OUT for May 2nd and May 3rd.  Additional rooms may still be reserved at the Marriott at the standard hotel rate while available. The IIAW has reserved additional rooms at the following locations. Please indicate you are attending the IIAW Annual Convention to ensure group rates!

Hotel reservation deadline is April 11, 2017.


Complete your Exhibitor Registration to reserve your space on May 3, 2017.